From Femininity to Feminism: A Visual Analysis of Advertisements Before and After the Femvertising Movement Abstract I. Introdu
![If Nike really wants to empower women, start with athletes like Mary Cain | Arwa Mahdawi | The Guardian If Nike really wants to empower women, start with athletes like Mary Cain | Arwa Mahdawi | The Guardian](https://i.guim.co.uk/img/media/6c5c8b005a450f577ffdc77aba235337d5998126/0_28_4271_2564/master/4271.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=0b0dcb49e67c31d599396e32ac310d10)
If Nike really wants to empower women, start with athletes like Mary Cain | Arwa Mahdawi | The Guardian
![Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/5af97a4d8a548cbd8a4f43863b2a43e36295ab5a/11-Figure2-1.png)
Feminism in the name of sports - A Multimodal Critical Discourse Analysis of Nike's and Under Armour's “femvertising” campaigns "Dream Crazier" and "Unlike Any" | Semantic Scholar
![Lauren Fleshman🥑 on Twitter: "A lot of people loved this poster and campaign. The story behind it is an important one. https://t.co/VNu69YhzUc" / Twitter Lauren Fleshman🥑 on Twitter: "A lot of people loved this poster and campaign. The story behind it is an important one. https://t.co/VNu69YhzUc" / Twitter](https://pbs.twimg.com/media/DbljlExVwAAuTIL.jpg)